AXN Tops English GE Q1 2015 Ratings: CSI:Cyber, The Blacklist and Asia’s Got Talent Take the Primetime Spotlight in Southeast Asia and Taiwan.
AXN continued
its thrilling streak in Q1 2015, claiming top spot in English general
entertainment primetime ratings collectively in Malaysia, Singapore, the
Philippines and Taiwan.
As the
dominant English GE channel across the region, AXN held 37 percent of the
primetime viewing share among 20 competing channels, with ratings that were more
than 60 percent higher than the next best rated English GE channel.
Asia’s home
of thrilling entertainment posted strong ratings gains on the back of the
premieres of popular new and returning scripted series including “CSI: Cyber”
and “The Blacklist” Season 2, along with AXN Asia’s latest
original series “Asia’s Got Talent”. Quarter one primetime ratings grew in all
four markets vs 2014. In particular, AXN enjoyed 50 per cent growth
quarter-on-quarter in Singapore, 20 percent in the Philippines,
15 percent in Taiwan, while in Malaysia the channel enjoyed more than double
the rating of its closest competitor.
Raymond Reddington - The Blacklist
Hui Keng Ang,
Senior Vice President and General Manager of Sony Pictures Television Networks,
Asia said, “Quality, buzzworthy drama and reality series airing day and date
with the U.S remain integral to AXN’s
success. Adding to this is our focus on producing exciting localized original
productions, and engaging viewers for a truly social television experience.
‘Asia’s Got Talent’, while a ratings success on linear TV, has also inspired an
active and colorful fan base across several social platforms.”
CSI: Cyber
After a
strong launch in March, “Asia’s Got Talent” has continued to deliver top
ratings in Southeast Asia and Taiwan a month into the series.
Billed as the
biggest talent competition in the world, “Asia’s Got Talent” features some of
the region’s most amazing performing artists competing for the coveted title.
The first four episodes showcased many breathtaking performances and incredible
characters, and at times hilarious and cringe worthy acts which kept viewers
thoroughly entertained each week.
In its first
four episodes, Asia’s Got Talent cumulatively delivered 5.7 million viewers
across Singapore, Malaysia, the Philippines and Taiwan. AXN dominated the
Thursday night premiere timeslot with more than 16 times the rating of the next
best English GE program.
“Asia’s Got
Talent” will enter the semi-finals phase from April 16, with the sixth to
eighth episodes featuring the best 24 acts selected by the judges from the
first five episodes. The 24 performances will then be voted upon by the AXN
audience via SMS, Facebook, and the “Asia’s Got Talent” mobile application, to
determine the nine finalists. The show is proudly presented by Marina Bay
Sands, Big Cola, Pantene, Caltex, Jetstar and GrabTaxi.
“Asia’s Got
Talent” airs Thursdays at 8.30pm (SG, MY, PH, HK) / 7.30pm
(JKT, BKK) and from April 16 from 8.05pm (SG, MY, PH, HK) / 7.05pm (JKT, BKK) -
First on AXN
Source:
Kantar Media Singapore & Philippines, Nielsen Media Research Malaysia &
Taiwan. Primetime is 6.00pm – 1.00am. Target is total pay TV audience. Ratings
in Malaysia are based on combined rating of SD and HD for channels with same
programming on both services.